Financial institutions play a critical role in building and supporting the asset growth of Canadians. Banks are with us on some of the most important life journeys and decisions: buying a vehicle, planning for a vacation or retirement, home ownership, and saving for a child’s future education. One critical asset on the journey to a sustainable livelihood and wealth is the Registered Education Savings Plan (RESP). Far too few Canadians establish an RESP for their child. In Alberta, 30% of children eligible for the Canada Learning Bond, a financial contribution to an RESP from the federal government for children living in low-income families, have accessed it. That is more than $89M in unclaimed funds.
We believe financial institutions can play a critical role in increasing the uptake of RESPs, and thereby post-secondary attendance, setting their clients on a life-long relationship with their bank and growing their assets. We believe there is significant benefit, financially and socially, for financial institutions to further promote and support the opening of RESPs. We need your help to make this happen. We invite our colleagues in the financial sector to consider the following.
RESPS ARE AN IMPORTANT ASSET BUILDING TOOL FOR CANADIANS
CHILDREN ARE BEING LEFT BEHIND IN ESTABLISHING THIS VITAL ASSET
RESPS BENEFIT FINANCIAL INSTITUTIONS AS WELL AS CANADIANS
Financial Institutions do not actively promote RESPs, which according to industry representatives, is due to the relatively modest financial contributions made to RESPs, the complexity of the product to both seller and buyer, and the heavy administrative requirements”.[7]
However, financial institutions can benefit from increasing the opening of RESPs by attracting new customers, diversifying customer’s assets, increasing their overall asset value of customers with RESPs, in addition to the positive social outcomes of supporting families and children in obtaining post-secondary education. Here is a summary of all the ways financial institutions can benefit from helping families establish an RESP. Including families living on a lower-income.
New customers
Customer retention
Asset diversification
Increase investments
Corporate Social Responsibility
HOW COULD BANKS PROMOTE THE RESP?
We invite you to respond to this brief, to take action today if you’re ready, or to meet with us to further discuss, to explore together how we can collaborate to increase the uptake of RESP and to increase post-secondary success for every child in Canada. Right now income level is the greater predictor of whether or not a child will attend post-secondary. Our goal is that aptitude is, not income. RESPs can help every child realize their potential and banks can be celebrated for their role.
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Our notes: For individual reach out with this report, here are CSR Quotes from the major financial institutions:
http://atkinsonfoundation.ca/wp-content/uploads/2013/11/financial-inclusion-investor-brief.pdf
http://www.statcan.gc.ca/pub/81-004-x/2011001/article/11432-eng.htm
http://maytree.com/wp-content/uploads/2010/11/More_than_Money-Final.pdf
http://www.ekospolitics.com/articles/0048.pdf
http://www.cga-canada.org/en-ca/ResearchReports/ca_rep_2010-06_RESP.pdf
http://totrov.com/english/industry_practices.pdf
http://www.osc.gov.on.ca/documents/en/Securities-Category4-Comments/com_20100621_41-101_naresp.pdf
[1] The Role of Savings and Wealth in Reducing “Wilt” between Expectations and College Attendance. Elliott & Beverly 2011 pg.13 (http://csd.wustl.edu/Publications/Documents/WP10-01.pdf)
[2] HRSDC Special Reports- What Difference Does Learning Make to Financial Security? (http://www4.hrsdc.gc.ca/.3ndic.1t.4r@-eng.jsp?iid=54) Accessed February 10, 2015.
[3] The CESG….
[4] Towards Resiliency for Vulnerable Youth. United Way April 2011. (http://www.calgaryunitedway.org/images/uwca/our-work/kids/public-policy-research/vy_fullreport.pdf)
[5] Research into Low Income Parents’ Views and Experiences Regarding RESPs, CESG and the CLB. EKOS Research Associates Inc. March 2008 (http://www.ekospolitics.com/articles/0048.pdf)
[6] More than Money: Mining the human and financial potential of Canada’s education savings programs for low- income families. Wong & Murray, Page 6 (http://maytree.com/wp-content/uploads/2010/11/More_than_Money-Final.pdf)
[7] Review of Registered Education Savings Plan Industry Practices. Informetrica Limited. 2008. Page 9. (http://totrov.com/english/industry_practices.pdf)
[8] Investor Brief: Promoting Financial Inclusion in Canada’s Financial Services Sector. Rohan. Page 2. (http://atkinsonfoundation.ca/wp-content/uploads/2013/11/financial-inclusion-investor-brief.pdf)
[9] Children’s Savings Accounts: The Case for Creating a Lifelong Savings Platform at Birth as a Foundation for a “Save-and-Invest” Economy. Cramer & Newville. 2009 (http://community-wealth.org/sites/clone.community-wealth.org/files/downloads/article-cramer-newville.pdf)
[10] Why Financial Capability Matter. Government of Canada. Page 11 (http://www.fcac-acfc.gc.ca/Eng/resources/researchSurveys/Documents/SEDI-FCAC_FinCapability-eng.pdf)
[11] Examining the Canadian Education Savings Program and its Implications for US Child Savings (CSA) Policy. Lewis & Elliott. Page 23
[12] Why Financial Capability Matter. Government of Canada. Page 10 (http://www.fcac-acfc.gc.ca/Eng/resources/researchSurveys/Documents/SEDI-FCAC_FinCapability-eng.pdf)
[13] More than Money: Mining the human and financial potential of Canada’s education savings programs for low- income families. Wong & Murray, Page 7 (http://maytree.com/wp-content/uploads/2010/11/More_than_Money-Final.pdf)
[14] Investor Brief: Promoting Financial Inclusion in Canada’s Financial Services Sector. Rohan. Pages 4,5. (http://atkinsonfoundation.ca/wp-content/uploads/2013/11/financial-inclusion-investor-brief.pdf)
[15] Investor Brief: Promoting Financial Inclusion in Canada’s Financial Services Sector. Rohan. Page 2. (http://atkinsonfoundation.ca/wp-content/uploads/2013/11/financial-inclusion-investor-brief.pdf)
[16] More than Money: Mining the human and financial potential of Canada’s education savings programs for low- income families. Wong & Murray, Page 10 (http://maytree.com/wp-content/uploads/2010/11/More_than_Money-Final.pdf)
[17] Investor Brief: Promoting Financial Inclusion in Canada’s Financial Services Sector. Rohan. Page 2. (http://atkinsonfoundation.ca/wp-content/uploads/2013/11/financial-inclusion-investor-brief.pdf)